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Mr. Jongwoo Min is a researcher in tourism management and digital transformation whose work focuses on organizational learning, problem-solving competency, and organizational effectiveness in online travel agencies (OTAs). His peer-reviewed publication in Sustainability (SSCI) empirically demonstrates how digital empowerment moderates the relationship between learning systems and organizational performance, offering a data-driven framework for service-sector transformation. His research portfolio also includes applied public-sector studies on regional tourism sustainability, accessibility, and operational strategy, including the Jarasum Namdo Flower Festival academic study, Smart Barrier-Free tourism research, mountain tourism feasibility analysis, and integrated operational planning for leisure and water sports facilities. These projects collectively advance sustainable tourism development through evidence-based policy and industry integration. His work bridges academic theory and real-world tourism systems by combining quantitative modeling with government and industry data, contributing to innovation in digital tourism ecosystems, inclusive service design, and regional tourism competitiveness.
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